Luxury Comes Standard. Just Add Water.

Project Highlights

DVD requests rose 35% through the website
Measured every pubs conversion for optimized media buying
Quality of leads increased, time spent per lead decreased

About The Project

The magazine ads for SwimEx were just one piece of the marketing strategy. The publications in the media buy ranged from pool oriented, to government, to fitness, to luxury homes. Since the publications were so diverse it was necessary to write targeted headlines for each. Enough headlines were written and approved that we were able to rotate new headlines throughout the year. This helped keep the ads fresh and to test which headline created a better response with readers.