Rethink, Retool, Relaunch.
Project Highlights
- Consistent look & feel as marketing website
- Aided in rethinking features, functionality and navigation
- Led to designing an iPhone App and Mac Widget
About The Project
Smart Invoice, formerly AcuInvoice, was in the process reinventing their brand and its product. After designing the marketing website I was asked to review the application and offer my feedback and findings. A thorough review revealed strong opportunities for improvement — easier navigation paths, clearer terminology and a refined site architecture. New functionality was created such as the “Alerts & Updates” section in a Facebook-esque fashion for users to quickly see what requires action and what has changed since the last login, all in one place.
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“Great job on this, Eric! I love how you are consistently able to take feedback (even poorly described feedback!) and integrate it into a coherent design.”
Entire Portfolio: A collection of work from 2006-2011
Application
Interactive
Advertising
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