Customize Your SwimEx.

Project Highlights

Informed customers of pool customization possibilities
Customers began requesting customization without upsell
Increased custom pool orders by 500%

About The Project

SwimEx has a great product with luxurious customizations available. Only problem, not many knew it was possible to customize a SwimEx pool for a personalized touch. Almost instantly, we decided on an interactive flash piece that would not only show the areas of customization but also a few available colors to choose from. This was huge, now potential customers can create their very own customized pool and see exactly what it will look like finished. The piece was so well received that when customers called up to talk about the pool they had already chosen a color scheme. You can say that the sales team at SwimEx was happy with the end results — less time spent upselling and increased bottom line.